How to watch today's Bosch CES 2026 press conference live The German engineering and tech giant will share new car cabin tech and AI enhancements. How to watch today's Bosch CES 2026 press conference live You might think of Bosch as the modern European equivalent to what the GE brand once was in America. It's a home appliance name (thanks to its partnership with Siemens), but the German multinational brand's core business is really about providing the underlying technology and engineering that powers cars, homes and factories around the world. That focus is reflected at CES 2026, where much of what Bosch is unveiling is intended to be licensed to other companies rather than sold as Bosch-branded products on store shelves. Case in point is Bosch's automotive plans at CES.

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